NFL to Hold Mobile MVP Contest on Super Bowl Sunday

The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday.

On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text "MVP" to 88288 to receive voting instructions. The game is being held Feb. 6 in Jacksonville, FL.

Cadillac is the sponsor of the Super Bowl MVP program, and is the game's official vehicle. The MVP will receive a Cadillac of his choice during a press conference in Jacksonville the day of the game.

THQ Wireless developed and will implement the mobile balloting campaign. The promotion is powered by Calabasas, CA-based THQ Wireless' mobile messaging arm, Minick USA.

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