NBC Links Viewers to TV Show Via Interactive Game

NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.

Viewers who tune-in each night during the series' week-long run through Friday can play the Lucky Case Game on their cell phones or online by logging on to NBC.com/DOND and selecting one of several onscreen briefcase images.

During the show, cell phone users will be asked to text message their case choice to the short code 59595; online viewers will be asked to click on a case number. Cell phone users will be charged 49 cents in addition to their wireless carrier's text messaging rates.

Consumers who select the lucky case will be pooled together and a winner will be selected at random. The lucky case will be revealed and the winner will be announced live at the end of the show. Three winners (one from each time zone) will be selected each night.

In Deal or No Deal, contestants play for a top prize of $1 million in a high-energy match The show airs at 8 p.m. ET through Friday on NBC. Online materials support.

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