McDonald's Takes Monopoly Online

McDonald's Corp. launched its latest edition of Monopoly this week, with Best Buy and Hasbro returning as partners.

McDonald's brings Monopoly online this time

Offline, players can win Best Buy Bucks worth $1 to $5,000. That tie-in with Best Buy was so popular when McDonald's first offered it last fall that restaurants ran out of game pieces and had to end the promotion a few days early (Nov. 13, 2003 Xtra).

As always, Monopoly has instant-win and collect-and-win components. Top prizes are cash (up to $1 million) and 2004 Honda Civic Exs; other prizes include MP3/PDA devices, Delphi XM satellite radios, XBox videogame systems, Gary Fisher Bikes and food. Monopoly runs through Nov. 8 via The Marketing Store Worldwide, Oak Brook, IL.

Oak Brook, IL-based McDonald's launched Monopoly Tuesday by playing a life-size game in Los Angeles, in front of a McDonald's and a Best Buy store. Diners joined a handful of celebrities to play: The Apprentice runner-up Kwame Jackson; Olympic Beach Volleyball Gold Medalists Misty May and Kerri Walsh; and Latin musician Yahir.

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