MasterCard Holiday Sweeps Hits Home

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co.

The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard—with a bonus sweeps entry for each MasterCard purchase at Sears and for each PayPass purchase. The sweeps runs Nov. 1 through Dec. 31; a random-draw will award $350,000 in cash towards the purchase of a new home.

Ad support includes TV, print and online features at MasterCard.com, including a gift guide, e-postcard service and animated short film.

MasterCard's animated short touts its holiday sweeps