Weekends Matter to MasterCard, Best Western

Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign.

Through the Weekends Matter sweepstakes, cardholders making purchases, including paying for hotel expenses, between now and Aug. 31, are automatically entered into a drawing. Ten winners receive a weekend home for one year in any location (value: $40,000). Two hundred first-place winners score a $500 MasterCard gift card to plan a one-time weekend getaway.

Plus, Phoenix, AZ-based Best Western guests who pay for their rooms using MasterCard between now and Aug. 31 are entered into a separate sweeps for a four-night stay at any Best Western hotel in the U.S., Puerto Rico or the U.S. Virgin Islands.

Print and TV spots via McCann-Erickson, New York City, support the Weekend Getaways campaign. The Integer Group, Denver, handles both sweepstakes for Purchase, NY-based MasterCard.