Showtime Dangles Toys

Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers.

The cards will be available from Sept. 1 through Dec. 31. Last year, New York City-based Showtime attributed a 22% lift in total business to the promotion.

This year, Showtime is expanding the program for the holiday season with a national incentive sweepstakes. Hundreds of prizes, including Vespa Scooters and $5,000 Visa Gift Cards.

Direct mail, radio spots and direct response television will support. Showtime handles in-house.