Panasonic Uses Sweeps to Promote Electronics

Panasonic is launching a sweepstakes to promote new electronics for the holiday season.

The "Cool Ideas" sweeps begins this month and ends Jan. 30. Contestants can enter online at www.panasonic.com/coolideas. The campaign targets affluent, business decision makers with the goal of promoting consumer, business and industrial products.

The grand prize is a choice of home office and home entertainment electronics or $16,000 in cash. In addition, there will be 115 secondary prizewinners. The total prize value for the sweeps is $56,495. Inserts in several in-flight magazines and print ads in The New York Times Magazine support.

New York City-based Renegade Marketing Group handles.