Olay Books Spa for Sweeps

Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ.

The sweeps runs through Feb. 27 and consumers enter at www.Olay.com. Grand prize is a two-night stay at Miraval. AGENCY handles.

Ironically, Miraval hosted one of Olay's biggest rivals for a spa sweepstakes in 2002. Unilever's Dove took over Miraval, re-branding it as "The Dove Spa" for sweeps winners. Ryan Partnership, Wilton, CT, handled that effort.