Jersey Mike's Touts Light Menu

Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu.

Drawings in the chain's 205 restaurants will give away a Walt Disney World Getaway, Pepsi Picnic prize packs, T-shirts, Frisbees and coupons for free food. Winners of weekly drawings will be posted in-store and will be eligible for the grand prize, which will be announced on radio from the winning restaurant. P-O-P and direct marketing support.

MRA, Syracuse, NY, handles for Wall, NJ-based Jersey Mike's.