Promo Sourcebook

Lexus Offers McCartney "Experience" Via Sweeps

Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney's The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney's sold-out concert in Los Angeles.

Article Tools


Most Popular Articles

To enter the Lexus Experience Sweepstakes, consumers must purchase a specially marked McCartney Chaos and Creation In the Backyard CD at participating retailers to obtain a unique code. Consumers then enter the code online at Lexus.com/mccartney.

Lexus is sending one sweeps winner and a guest to see music icon Paul McCartney

One grand-prize winner will get a 2006 Lexus RX 400h luxury SUV. One first-prize winner will receive a mark Levinson home system. The second-prize winner gets the "Lexus Experience"—front row tickets for two to McCartney's The U.S. Tour in Los Angeles, including first class airfare, a chauffeured Lexus, hotel accommodations, a set of McCartney recordings, $500 cash, an invitation to a pre-concert reception and U.S. Tour merchandise. Nine third-prize winners will receive a set of McCartney recordings.

Lexus is also giving fans a chance to listen to McCartney's Chaos and Creation In the Backyard CD via streaming music online at Lexus.com/mccartney.

The sweepstakes is open to consumers 18 and older and runs through Dec. 31. Internet materials support.

For more stories on games, contests & sweeps
For more coverage on entertainment marketing


Acceptable Use Policy
blog comments powered by Disqus



E-Newsletters

Sign up to receive our newsletters today!

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions

Back to Top