Kmart Readies Holiday Site, Sweeps

Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes.

The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award a $500 shopping spree each day. Site visitors click on items to add to their wish list until the tally reaches $500; then an instant-win game piece tells if they've won all the items on their list. The format encourages browsing; daily drawings encourage repeat visits.

Earlier this week, Troy, MI-based Kmart launched Kmart Rewards, a credit card that gives cardholders $10 back for every $250 in purchases. The card "is an important tool in our efforts to retain and better serve our existing customers," said CMO Paul Guyardo in a statement.

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