Pepsi Pools Athletes for $5 Million Summer Program 

Purina Readies $3 Million Tidy Cat Launch 

ConAgra, Cartoon Network Offer 'Big Wig' Sweeps 

Slim Jim Suits Up for Six Flags 

MilkPEP Adds Curves to Weight-Loss Campaign 

SoBe Sets Stage for Major Summer Promos 

Jack in the Box Launches Instant-Win Game 

Miller Readies Urban Concert Series 

WAM! Extends Teen Moviemakers Contest 

Clorox Contest Tackles Trashed Cubicles 

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