Promo Sourcebook

Pain at the Pump Sparks Incentives 

Dollar Rent A Car Launches 40th Anniversary Sweeps 

LeapFrog Debuts 'No Ordinary Pen' with Contest 

AOL Sweeps Tied To Goods Seized From Spammer 

Lily of France Launches 'Match' Campaign 

Sweeps Winner's Name To Appear on a Satellite 

CBS Drives Daytime Viewership Via Wedding Promo 

Coca-Cola Debuts Sugar Free Full Throttle 

Ashley Furniture Goes Country 

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards....

Showtime Serves Up Sweet Promotion 

Showtime Networks is tapping into consumers' love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out...

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