Bluefly.com Taps 'Naked' Ad for Holiday Game 

Nov 29, 2005

Simon Malls Lure Gift Card Buyers with Sweeps, Treats 

Nov 23, 2005, By Betsy Spethmann

Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....

Author Backs Treasure Hunt With $10,000 Incentive on Starz 

Nov 23, 2005

Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash. ...

Dunkin' Donuts Seeks Customer Passion Via Contest 

Nov 23, 2005

Disney Builds Narnia Buzz Via Snow Globe Experience 

Nov 22, 2005, By Amy Johannes

Volkswagen, Scholastic Launch Online Voting Campaign For Seatbelt Safety 

Nov 22, 2005

Sponsors, Fans Find Country Glamour in CMA After-Party Blitz 

Nov 17, 2005, By Amy Johannes

Dodge Charger Top Prize in Online Gaming Tournament 

Nov 16, 2005

NHL, New Line Team For Just Friends Promo 

Nov 16, 2005

GSN, Fashion Bug Launch Millionaire Sweeps 

Nov 16, 2005, By Amy Johannes

Mudd Jeans Launches Curvy Jeans 

Nov 10, 2005

Orbitz Takes Weather Channel Viewers Online With Sweeps 

Nov 10, 2005

Online travel company Orbitz is taking flight with a sponsorship on The Weather Channel, launching a four-week sweepstakes that will award a grand-prize trip to a weekly featured destination....

Cartoon Network Kicks off Annual Holiday Toy Giveaway 

Nov 10, 2005, By Amy Johannes

Court TV To Send Viewers on Island Getaway 

Nov 10, 2005, By Amy Johannes

Sesame Workshop Endorses Sunkist Citrus 

Nov 9, 2005

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids....

Energizer Targets Tuners via DUB 

Nov 9, 2005

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year....

PBS Launches Las Vegas DVD Sweeps 

Nov 9, 2005, By Amy Johannes

Starz Launches Trio of Treasures Sweeps 

Nov 8, 2005, By Amy Johannes

MasterCard Holiday Sweeps Hits Home 

Nov 8, 2005

Tide To Go Sweeps Dangles Apprentice Finale 

Nov 8, 2005

Swiss Instant-Win Delivers Prizes by Cell Phone 

Nov 8, 2005

History Channel Launches Invention Challenge 

Nov 3, 2005, By Amy Johannes

Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge....

Samsung Plays NFL Sponsorship in Ads, Sweepstakes 

Nov 3, 2005

Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons....

Cottonelle Crooners Boost Sales 

Nov 3, 2005, By Betsy Spethmann

Kimberly-Clark boosted Cottonelle toilet tissue's market share 1.6 percentage points with a family-friendly song contest....

eHealthInsurance Gets Animated Over New Marketing Blitz, Contest 

Nov 3, 2005, By Amy Johannes