MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day...
Burger King Serves Soldiers in Middle East
U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service...
Kraft Serves Hispanic CD
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los...
Discovery Kids and Hasbro Join in Watch and Win Sweeps
What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new...
Random House Touts Sweeps for New Barbie Storybook
In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest....
KFC Fields "Reality TV Commercial" Contest
KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time...
Jersey Mike's Touts Light Menu
Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants...
Qwest, Yahoo Field "Human Coupons"
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,...
Hundreds Soap Up for Old Spice Body Wash
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with...
McDonald's Networks Wireless Service with Sweeps
After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald's is surveying...
FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies
Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what...
Pete's Brewing, Spencer Gifts Tap Underworld Film
Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting...
Showtime Dangles Toys
Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through...
Weekends Matter to MasterCard, Best Western
Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders...
Delta and Radisson Use Sweeps to Attract Customers
Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register...
STARZ! Dangles American Wedding Sweeps
Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!...
Boomerang Breaks First Consumer Promo
Cartoon Network's classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion...
Yoo-Hoo Heads Back to School with The Simpsons
To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From...
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among...
Unilever Dangles Ultimate Party
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes....
Sweepstakes Offers Trip to CuervoNation
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month....
A Numbers Game
could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to...
Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers...
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate...
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