Pyramid Game Show Delivers Sweeps via Valpak
Game show Pyramid gets a national direct-mail sweeps that will award four grand-prize trips to Los Angeles for a show taping and meeting with host Donny...
American and United Airlines Launch Separate Sweeps
American Airlines and United Airlines are each using sweepstakes to drum up customers and charitable donations. American, in a regional promotion, offers...
Hallmark Replays Holiday Sweeps
Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark's holiday sweeps lets you be a star...
Carnegie Deli Hosts Sandwich Contest
The famous Carnegie Deli hosts a sandwich-making contest on Nov. 3, National Sandwich Day. Five finalists in Finlandia Cheese's Great Sandwich Recipe...
McDonald's Running Low on Monopoly Game Pieces
McDonald's Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According...
Vlasic Spurs Trial with SUV Sweeps
Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of...
MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day...
Burger King Serves Soldiers in Middle East
U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service...
Kraft Serves Hispanic CD
Kraft Foods marks Hispanic Heritage Month with a CD sampler offer. Shoppers who buy three Kraft products from Los Sonidos del Sabor displays get the Los...
Discovery Kids and Hasbro Join in Watch and Win Sweeps
What kid, dreaming of becoming a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage. That's the premise for a new...
Random House Touts Sweeps for New Barbie Storybook
In conjunction with the debut this month of a new Barbie storybook series, Random House Children's Books is sponsoring a sweepstakes to drum up interest....
KFC Fields "Reality TV Commercial" Contest
KFC Corp. tweaks the reality TV craze with a contest that lets consumers create a TV commercial. The September campaign dangles a $10,000 prize and one-time...
Jersey Mike's Touts Light Menu
Sandwich chain Jersey Mike's breaks a "Eat Big Win Bigger" sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain's 205 restaurants...
Qwest, Yahoo Field "Human Coupons"
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest, Denver,...
Hundreds Soap Up for Old Spice Body Wash
Fox Sports Net and Old Spice spent the summer looking for the perfect "high endurance" guy. He had to prove himself by lathering up in the shower with...
McDonald's Networks Wireless Service with Sweeps
After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald's is surveying...
FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies
Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what...
Pete's Brewing, Spencer Gifts Tap Underworld Film
Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting...
Showtime Dangles Toys
Showtime Networks has re-teamed with Toys "R" Us to offer a $50 gift card to new Showtime subscribers. The cards will be available from Sept. 1 through...
Weekends Matter to MasterCard, Best Western
Best Western Hotels is teaming up with MasterCard's latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders...
Delta and Radisson Use Sweeps to Attract Customers
Delta Air Lines is offering its online customers a chance to win a trip to Aruba this summer by purchasing tickets at its Web site. Customers can register...
STARZ! Dangles American Wedding Sweeps
Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!...
Boomerang Breaks First Consumer Promo
Cartoon Network's classic cartoon sister network, Boomerang, is teaming up with Sunkist Growers, Del Monte Fresh Produce and the National Watermelon Promotion...
Yoo-Hoo Heads Back to School with The Simpsons
To many kids it seems like summer has just started, but Yoo-hoo Chocolate Drink this week kicks off its Back 2 School with The Simpsons Sweepstakes. From...
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among...
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