NY Times Touts Broadway 

The New York Times is applauding Broadway with a month-long promotional campaign....

Dr Pepper Dangles $1 Million in Football Toss 

Palladium Shoes Uses GPS for Treasure Hunt 

RadioShack Tours Malls with Red Chair 

RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts....

Simon Malls Lure Gift Card Buyers with Sweeps, Treats 

Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....

Author Backs Treasure Hunt With $10,000 Incentive on Starz 

Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash. ...

Disney Builds Narnia Buzz Via Snow Globe Experience 

GSN, Fashion Bug Launch Millionaire Sweeps 

Orbitz Takes Weather Channel Viewers Online With Sweeps 

Online travel company Orbitz is taking flight with a sponsorship on The Weather Channel, launching a four-week sweepstakes that will award a grand-prize trip to a weekly featured destination....

Court TV To Send Viewers on Island Getaway 

Sesame Workshop Endorses Sunkist Citrus 

Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids....

Energizer Targets Tuners via DUB 

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year....

PBS Launches Las Vegas DVD Sweeps 

Starz Launches Trio of Treasures Sweeps 

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