Pillsbury Bake-Off Ties on Designer Apron
General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes....
Travelers Advantage Launches Anniversary Sweepstakes
Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy....
BooKoo Turns to Sweepstakes for Drinks
Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer's X Games. ...
Bissell Rings in New Year with Sweeps
Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers' getaway in Napa Valley....
Smells Like Teen Spirit
Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest...
Ford's New Site Targets Urban Market
Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market. ...
Guinness Sweeps Helps Tout New ESPN Show
Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN's new sports show Pardon the Interruption....
Club Mom, Godiva Finish Sweet Sweeps
Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier....
Subway Rolls Out Weight-Loss Promo, Sweeps
Subway restaurants are helping consumers with their New Year's resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman....
Virgin Mobile Rolls Out Chrismahanukwanzakah Sweeps
Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands....
NBC Links Viewers to TV Show Via Interactive Game
NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone....
Arby's Rewards MasterCard Users With $25,000 Gift Card Sweeps
Arby's Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards....
NY Times Touts Broadway
The New York Times is applauding Broadway with a month-long promotional campaign....
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts....
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