Promo Sourcebook

All the World’s a Sunny Day: Kodak 

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events. ...

Starz Plays Role in Oscars Via Sweeps 

Dodge Drives Contest with Musical Chairs Game 

The entertaining game of musical chairs is back, but this time one winner will walk away with a 2006 Dodge Ram....

Papa John's Goes Deep with Football Promo 

Papa John's is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite team—the chance to win free pizza....

Alltel Customers Mobilize Love Letters 

Buick Launches Lucerne with Tiger Woods Sweeps 

AOL, GSN Team for Blackjack Promo 

NASCAR, The Kellys Offer Sweepstakes to Race 

Chrysler Launches Virtual Film Competition 

Court TV Launches Dominick Dunne Sweeps, Scratch Game 

Court TV is hitting the streets with a new scratch-and-win game and an online sweepstakes to drive awareness of its new season of Dominick Dunne: Power, Privilege and Justice....

Live Teams With Travel Site for Dream Get-Aways 

Morning talk show Live With Regis and Kelly is kicking off a new trivia contest with travel site IgoUgo.com, which gives consumers a chance to win a dream vacation anywhere in the world....

KFC Sweeps Ties to the Big Game 

Kentucky Fried Chicken is out with a sweepstakes to generate excitement for the Super Bowl and all the partying around the game....

WE Kicks off Weight Loss Promo With Curves 

Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art. ...

Sprint Launches Super Bowl XL Halftime Show Sweepstakes 

Sprint, the presenting sponsor of the Super Bowl XL Halftime Show, has launched a sweepstakes that grants one grand-prize winner and a guest VIP viewing of The Rolling Stones' live halftime performance....

Hallmark Flowers Searches for America's Sweethearts 

Valentine's Day is right around the corner and Hallmark Flowers is kicking off a new contest to find the sweetest people in America....

Burger King Launches Super Bowl Sweeps 

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign....

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