HSBC Using Game Show Theme to Draw Business

In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS.

Outside some HSBC offices in New York City, Long Island and Westchester County, street teams composed of actors—including a game show host in red sequined tails and a hostess in a red evening gown—are giving consumers a chance to spin the "Smart Wheel" and win a prize if they can answer a local trivia question.

Participants will land on a number of trivia categories or on an instant-win section of the wheel. Winners receive HSBC piggy banks, which they can pick up inside the branch office, and all participants receive mini-piggy key chains and information about entering the Cadillac drawing, plus $50 if they open an account with HSBC.

Two support team members with picket signs will be inviting passers-by to take a spin on wheel. All participants can enter a drawing to win the Cadillac.

Renegade Marketing Group, New York, handles. The agency's four-car HSBC BankCab fleet provides mobile support.

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