Hershey Foods Bows Vitamin-Fortified Syrup

Hershey Foods launches Hershey's Fortified Syrup with a recipe contest for kids.

A spoonful of syrup helps the vitamins go down

The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits store shelves nationally by mid-September.

Six recipe categories (including Breakfast, Dessert and Out-of-Home) each awards a grand-prize PlayStation 2 system and $500 savings bond; five first-prize winners in each category get a branded beverage cooler and a croquet set. Dome HK, Chicago, handles the campaign; David C. Tintle & Associates, East Rutherford, NJ, handles contest judging.

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