Heinz Spreads Silly Squirts Online

H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes.

Silly Squirts' bottle has a flip-top for doodling

The bottle has a flip top with three different drawing nozzles; it sells for $2.

Heinz supports the rollout with a micro-site on family site Kaboose.com and a sweeps awarding a family trip to Kissimmee, FL, with tickets to Walt Disney World and Kennedy Space Center, and $1,000 in spending money.

In exchange, Toronto-based Kaboose.com gets visibility on millions of bottles of Silly Squirts and Heinz's flagship ketchup. Online ads will run for a year. Heinz's media agency Starcom brokered the deal.

"Through Heinz's unparalleled distribution network, the Kaboose brand will have a presence on millions of family's kitchen tables across America," said Kaboose President Jonathan Graff in a statement.

"We're excited to partner with Kaboose because they offer Heinz an excellent vehicle for reaching families," said Wendy Joyce, Heinz's senior brand manager-ketchup, in a statement.

For more stories on games, contests & sweeps