Hallmark Channel Scares Up Annual Swipestakes

Hallmark Channel is offering consumers the sweet treat to win a chance for a walk-on role in an upcoming Hallmark Channel original movie as part of its annual Halloween Swipestakes.

The swipestakes supports the Hallmark Channel's World Premiere of Coronado on Oct. 15 at 9 p.m. ET. Coronado tells the story of a wealthy surgeon's daughter, Claire Winslow, who tries to surprise her fiancé on his Zurich business trip. The tables turn when Claire discovers her fiancé is missing, and the company he works for doesn't exist. A strange clue leads Claire on a dangerous mission to find her missing fiancé.

Hallmark Channel promotes Coronado film via “swipestakes”

Consumers can enter the swipestakes by making a purchase at any of the 4,200 participating Hallmark Gold Crown stores by using their Gold Crown card or visiting Hallmarkchannel.com.

One grand-prize winner gets a getaway trip for two to Los Angeles and a chance to appear in an upcoming Hallmark Channel movie. Hallmark Gold Crown stores will support the promotion with in-store P-O-P materials and take-ones with movie information.

The sweepstakes runs through Oct. 31. TV spots and online materials also support.

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