Court TV Launches Impossible Heist Text-and-Win Contest

Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000.

The contest, the Impossible Heists Code Cracking Challenge, lets players test their chances at being a true code-cracker by answering three trivia questions. Consumers who answer the questions correctly can enter a code for the chance to win the grand prize of $10,000.

Consumers can sign up by texting the word WIN (946) to HEIST (49478) or registering online at Courttv.com.

Impossible Heists is a new reality show that puts contestants in the midst of a simulated crime scene. The show—described as a mix of Ocean's 11 and Survivor—lets two teams plan and execute a complex and physically challenging heist while eluding security during the course of only a few hours. Impossible Heists premieres on Mar. 15 on Court TV.

Netscape is sponsoring the contest. Goldpocket Wireless is facilitating. Internet materials support.

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