Campbell Soup, Tony Danza Show Launch Thanksgiving Contest

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show.

Viewers can submit their favorite holiday memories with a family photo by logging on to TheTonyDanzaShow.com. On-air support begins Nov. 1. One grand-prize winner will fly with their family to New York City to attend The Tony Danza Show and have dinner with Danza. The package also includes a Thanksgiving dinner for 25 people.

The winner will be announced on Nov. 11 during the show. The Thanksgiving segment airs Nov. 23.

"Family was really the driving force in the promotion. It is important to Tony Danza and resonates well with the Campbell's iconic Red and White brand," said Jennie Born, VP-national promotions for Buena Vista Television, in a statement.

Campbell is supporting the promotion with a half-page FSI in 40 million homes, e-mails to registered subscribers of its Web site Campbell.com and online support.

MediaEdge:CIA and BBDO, both of New York and The Refinery, Philadelphia, PA, handle.

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