Bluefly Gives Away Jimmy Choo, Too

E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the "Woman's Right to Choo's," sweepstakes at Bluefly.com through Jan. 15, 2005.

Following a formula it earlier refined for footwear-maker Manolo Blahnik (PROMO June), Bluefly is giving away the shoes via an online sweepstakes. Style-conscious consumers have several chances to win via the spin of a virtual slot machine; the game includes pieces of Jimmy Choo shoes. Entrants can play once each day and can get additional chances by referring their friends.

In addition to the closet-full grand prize, instant daily prizes such as a $500 gift certificate to Bluefly.com, 20% off discounts and free shipping offers will be given away during the promotional period.

"Jimmy Choo shoes are synonymous with super high-end luxe, and have become some of the most sought-after accessories, especially thanks to Sex and the City," said Melissa Payner, CEO of New York City-based Bluefly. "We're all about offering designer merchandise and fashion trends at superior value and we can't wait to make these luxury 'must-haves' available to everyone."

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