Ball Park Touts Friday Giveaway

Sara Lee Foods kicks off summer with a Memorial Day rebate offer for Ball Park franks.

The effort, dubbed Free Frank Friday, invites shoppers to buy a package of Ball Park Grillmaster Franks this Friday, May 27, then mail in a rebate form to get back the cost of purchase (up to $3.99). The offer stars Frank, Ball Park's advertising spokesperson, and carries the tagline "Be Big. Be Meaty. Be Frank."

Visitors to www.ballparkfranks.com can answer a survey to be automatically entered in a sweepstakes that awards monthly prizes of franks for a year (via 12 coupons for a free package of Ball Park dogs). The sweeps runs through June; Cincinnati-based Sara Lee asks entrants about their cooking and eating habits ("My household is too busy for sit-down meals," "I enjoy experimenting with recipes").

Let the grilling begin

The promotion dovetails with a summerlong tour for Ball Park, Frank's Tailgating Zone, part of the brand's sponsorship of ISC Raceways. The tour makes 30 stops at races through Nov. 20; fans can visit "Frank's Backyard" to sample dogs and have their photo taken with Frank himself (and then retrieve it online).

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