MasterCard Woos Freshmen at Bed, Bath & Beyond

MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen.

Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). Grand prize is $100,000 towards college tuition and a $2,500 Bed, Bath & Beyond gift card for decorating a dorm room; four first-prize winners get $25,000 towards tuition and a $1,000 gift card. The promo broke July 12 and runs through Sept. 7.