Kohl's Awards Michelle Branch Concert

Kohl's Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes.

Kids go in-store to see if it's a concert ticket

The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their game pieces to an in-store kiosk to reveal their prizes. Grand prize is a Branch concert for the winner's school; smaller prizes (200,000 in all) include tickets to Branch concerts and Ticketmaster gift certificates.

The sweeps runs through Aug. 15 in Menomonee Falls, WI-based Kohl's 589 stores. The Milwaukee office of Momentum Worldwide, St. Louis, handles.