Games, Contests, & Sweeps
Headlines from Games, Contests, & Sweeps
Online Games Add to Chuck E. Cheese In-store Entertainment
Food and kid’s entertainment retailer Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets, which can be redeemed for prizes during the player’s next store visit....
Seven Rules for Getting Started in Gamification
Gamification is the process of making the expected fun – or at least a little more interesting. Here's how you can get started incorporating gamifcation into your marketing and loyalty campaigns...
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies....
Trimming 2.5 Million Game Plays into Quality Leads: Travelocity
Travelocity let its “Roaming Gnome” fade from view over the last year or so, a conscious choice by the brand. But as it soon found out, its customers didn’t agree raising the same question over and over: “Where’s the Gnome?” “Where’s the Gnome?” “Where is that Gnome?” That led to the brands largest promotion to date....
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes. However, the marketers at Kraft know that most of us at home consider cheese a key ingredient in chili, whether its mixed in with seasoned ground beef, red beans and hot peppers or shredded and sprinkled over a steaming bowl that is finished off with a dollop of sour cream. And there in lies the strategy behind Kraft and its shredded cheeses partnering with the International Chili Society to sponsor and execute the first Kraft People’s Choice Challenge at the 45th Anniversary of the 2011 World’s Championship Chili Cook Off to be held over three days next month in Manchester, NH. ...
Two Picks to Win the NFL Loyalty Game
The NFL season not only marks the beginning of rowdy tailgate parties and beer-busting, big-screen BBQs, but also the kickoff of building up those loyalty programs with promotions tied to the sport. Marketers use this mass enthusiasm to add yet-to-be-discovered numbers of new members to the programs, while at the same time showing existing members that these marketers really do know what lifestyles members are interested in....
Back in the Ring: WWE and 7-Eleven
When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion this month marking the first time 7-Eleven has partnered with an entertainment property for a summer promotion for three straight years. ...
Ocean Spray's Summer Calendar
Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions. ...
Hostess Runs Summer On-pack Promotion Around Baseball
Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items. The “You Could Win A Dream Road Trip” promotion offers three grand-prize winners and their families the chance to attend a Major League Baseball game in the city of their choice. In addition to the grand prizes, more than 200 daily-prize winners will receive $100 Stub Hub gift cards redeemable for approximately four home game tickets. ...
Mountain Dew Loyalists Win Return of Favored Flavors
This summer, Mountain Dew will return to store shelves some of its most loyal consumers favorite flavors: Pitch Black, Supernova and Typhoon. The beverages will return for a limited engagement as part of the “Back by Popular DEWmand” promotion. ...
Corona Talks Shop About Largest Retail Promo: Q&A
Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country. About 11,000 bottles and 1,000 cans of Corona Extra and Corona Light are included in the “Corona Beach Getaway” sweepstakes, more than five times the number for last year’s Corona “Win the Beach” promotion. ...
Corona Hides Codes in Pack to Run Up Summer Sales
Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands. ...
Subway CMO on the Brand’s “Commit to Fit” Sweepstakes (Take Two)
Most of us know Jared Fogle, the long-time Subway spokesperson who lost 245 pounds eating the brand’s sandwiches and exercising. He is credited with increasing sales and bringing in lots of new customers. And when he pounded the pavement for 26.2 miles during the 2010 ING New York City Marathon as a fit and trim “everyman,” his presence helped increase the number of participants in the first run of Subway’s “Commit to Fit” sweepstakes promotion. Tony Pace, the chief marketing officer at Subway, talks about Take Two of the program and the health of sweepstakes in general....
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. ...
Universal Studios Sells Tickets to “Fast Five” in Car Town
Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town. ...
Trivia Games Deliver a River of Customers for AARP, Others
When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features....
Take 7: Regal Entertainment Red Carpet Sweeps Finds Loyalists
Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry. ...
Cottonelle Asks Consumers to "Switch" to its Brand
"One Little Switch" began this month with humorous messaging that equates consumers' relationships with their toilet tissue to a personal relationship that’s gone stale. It works to break that old habit of "grab and go" toilet tissue buying with a message that it's ok to switch brands and here's why you should. The campaign is fully integrated, including TV, print, digital, retail materials and a 90-day online promotion....
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes...
Tostitos Runs Bowl Race for Longhorn, Buckeye Fans
Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl...
Film Fest
Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's...
Rest Stop
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse...
PCH Kicks Off Prize Patrol $10 Million Sweeps
Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home....
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby....
Pontiac Contest Seeks Band for New Year's Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is...
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