May 19, 2008 6:04 AM, PROMO Xtra, By Patricia Odell

Charles Hezekiah, “Mr. Makeover,” offers a young girl advice.

To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.

That’s just some of the advice girls and women are receiving during The Great Beauty Tour, which makes stops at festivals, events and retail stores across the country. Maybelline New York and Garnier Nutritioniste are the co-presenters.

Last Wednesday, the tour made its sixth stop at Longs Drug in Walnut Creek, CA. Charles Hezekiah, best known for his makeovers seen on "Oprah," "Movie and a Makeover" and "The Martha Stewart Show," arrived with a team of beauty experts. The consultants offered free makeover, tips and advice to customers in the traveling studio. Samples were handed out from the new spring 2008 line, including Mineral Power Liquid Foundation, Define-A-Lash Volume Mascara, Volume XL Seduction Lip and Nutritioniste Skincare Products.

Longs Drug played the event up as “at least one affordable accessory during prom season.”

Maybelline pitches the tour as an upbeat, educational, program to help women choose and use skincare products and cosmetics. The tour ends in August in Minneapolis, MN.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info