Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways....
MLB Stages National Baseball Card Giveaway
In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion....
LA Moms Get Sneak Peek at Baby Fashions via Event
Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants....
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign....
WWE Pushing Wrestlemania Hype to New Heights
WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities....
Bud Light Gives Rock Paper Scissors Olympics Aura
The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing....
Smoothie King Blends in with Crowds at Live Events
Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months....
Johnsonville Sausage Kicks Off Grilling Season Early
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday. ...
Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games...
Retail Center Launches Cash Giveaway Campaign
A New York shopping center is giving people an incentive to visit its shops: Free cash....
Subway Celebrates Spokesman’s 10-Year Weight Loss
Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle. ...
Tecate Drives Long Beach Grand Prix Events
Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend....
Denny's Takes on Competitors with New Campaign
Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it....
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer ads in the Super Bowl....
Jeep Brings Virtual Garage Back to Winter X Games
Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games....
Tic Tac Promotes Flavors Via Sampling Campaign, Tour
Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors....
Electronic Arts Launches NBA Live Competition
Virtual hoops stars tip off competition in the 2008 EA Sports NBA Live Challenge tomorrow in Los Angeles....
GEICO Sends Gecko to Tour Zoos for Conservation
Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species....
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”...
1-800-FLOWERS.com Brings Kids, Seniors Online and Together
In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch....
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