Maybelline Tour Offers Beauty Advice, Samples
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops....
Burger King Backs Jonas Brothers Tour
Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”...
Zoom Stages Office Rallies to Spark NBA Gear Sales
Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week....
NBC Holds Soggy Summer Lineup Event
Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting...
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today....
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game...
Virgin Mobile Sponsoring Third Music Festival
Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore...
Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness
Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday....
Bank of America Ties Olympic Sponsorship to Rewards, Events
Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour....
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign...
Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops....
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall....
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts....
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs....
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways....
MLB Stages National Baseball Card Giveaway
In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion....
LA Moms Get Sneak Peek at Baby Fashions via Event
Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants....
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign....
WWE Pushing Wrestlemania Hype to New Heights
WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities....
Bud Light Gives Rock Paper Scissors Olympics Aura
The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing....
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