Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing....
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools...
Lifetime Bus Tour Aims to Inspire Women Politically
Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election...
Ikea Takes Showroom, Catalogs to the Streets
Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard. ...
George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...
Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour
Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy....
Ruby Tuesday to Blow Up One of its Restaurants
The Ruby Tuesday casual dining chain, known for its tchotchke-filled walls and flair-decked servers...
Burger King Launches Soccer Program Targeting Hispanics
Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants...
Carvel, Kraft Join Youth Soccer Tour
The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors....
NYC Promotes Stay-at-Home Vacations
New York City is giving residents dozens of fun reasons to spend their vacation at home this summer. ...
Ciao Bella Kicks off Multi-State Sampling Tour
Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors....
Coca-Cola Sponsors Hip Hop Concert Tour
Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner...
Bud-Sponsored Festival Denied Liquor Permit
A Budweiser-sponsored summer festival slated to kick off this evening may not happen because its liquor license was denied at the last minute, prompting charges of racial bias....
Pepsi Honors DJ Culture in August
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture....
CNN Mounts Fit Nation Tour to Fight Obesity
CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S....
Tang Gets Kicks with Soccer Tie-in for Latino Kids
Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players ...
MLB Poised for Big Hit with All-Star FanFest
Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today...
Office Depot Tour Promotes Home Office Products
Office Depot is traveling the country in a recreational vehicle to promote its home office products....
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”...
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor....
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