Allstate Reunites Olympians for Hall of Fame Induction
Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side. ...
MLB Pinch Hits for Ortiz in ‘Call Your Shot’ Contest
Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium....
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants....
Vaseline Documentary Highlights People’s “Skin” Stories
Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion....
Nutrisoda Invites Thirsty to Plant a Virtual Tree
Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer....
Scrubbing Bubbles Pushes Products in Canada via Tour
SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action....
Alltel, State Farm, Sonic in Triple Play for TBS Integrations
Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series....
Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....
7-Eleven Kicks off Summer of Slurpee Campaign
7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds....
Simon Malls Stirs up Kids’ Cooking Event
Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations....
MLB Plans All-Star Parade, Plants Lady Libertys
Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium...
IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour....
Nick Sets Slime Tour to Music, Puts Slime Online
Nickelodeon is giving its third annual ‘Slime Across America Tour’ musical accompaniment and interactive green slime features online....
Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing....
ESPN Rides NBA RV Tour Into Finals
ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series....
Hershey's Promotes Bliss via Experiential Party
The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products....
Everlast Brands Shadow Boxing Classes
Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country...
History Hits NASCAR Tracks with ‘Ice Road Truckers’
History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs...
HBO Lets Voters Punch Hanging Chads in ‘Recount’ Replay
HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday...
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly....
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