MTV, CNN Stage Veterans Concert, Rights Campaign
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights...
mtvU Starts Cross-Country Race Series with Ford
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize...
Netflix Popcorn Bowl Winners Set World Record
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes...
Macy’s Toasts 150 Years with Events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events...
NHL Stages Concerts, Fan Fest to Launch Season
The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week...
NBA Expands Marketing Partnerships for European Tour
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners...
Dos Equis Puts on a “Most Interesting” Show
As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"...
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft...
Cartoon Network Stages ‘Clone Wars’ Parties
Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them...
McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes...
Target Brings Pop-Up Stores to Manhattan
Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise...
Lu Biscuits Partners with Fashion Designer at Fashion Week
Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand...
Gillette Runs College Football ‘GameFace’ Play
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring ...
’Seinfeld’ Bus Blitzing College Campuses
For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country...
Hot Wheels Rolls Out Anniversary Road Trip
Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September...
Amway Reintroduces Vitamin and Skin Care Brands via Tour
Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics...
LittleMissMatched Trades Socks for Store Visits
Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks...
General Growth Property Hosts 'Votes Count' Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer...
Bob’s Stores Brings Back Action Sports Tour
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it....
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras ...
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