Ruby Tuesday to Blow Up One of its Restaurants
The Ruby Tuesday casual dining chain, known for its tchotchke-filled walls and flair-decked servers...
Burger King Launches Soccer Program Targeting Hispanics
Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants...
Carvel, Kraft Join Youth Soccer Tour
The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors....
NYC Promotes Stay-at-Home Vacations
New York City is giving residents dozens of fun reasons to spend their vacation at home this summer. ...
Ciao Bella Kicks off Multi-State Sampling Tour
Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors....
Coca-Cola Sponsors Hip Hop Concert Tour
Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner...
Bud-Sponsored Festival Denied Liquor Permit
A Budweiser-sponsored summer festival slated to kick off this evening may not happen because its liquor license was denied at the last minute, prompting charges of racial bias....
Pepsi Honors DJ Culture in August
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture....
CNN Mounts Fit Nation Tour to Fight Obesity
CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S....
Tang Gets Kicks with Soccer Tie-in for Latino Kids
Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players ...
MLB Poised for Big Hit with All-Star FanFest
Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today...
Office Depot Tour Promotes Home Office Products
Office Depot is traveling the country in a recreational vehicle to promote its home office products....
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”...
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor....
7UP, Celebrity Chef Team up for a Winning Recipe
Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda....
7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors....
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages...
John Frieda Stylists Give $500 Makeover for Free
John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products....
Tennis Stars Volley to Vault HSBC Wimbledon Role
It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories. ...
Barrow AK Wakes Up to a Jolt Today
Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice...
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