Dos Equis Puts on a “Most Interesting” Show
As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"...
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft...
Cartoon Network Stages ‘Clone Wars’ Parties
Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them...
McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes...
Target Brings Pop-Up Stores to Manhattan
Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise...
Lu Biscuits Partners with Fashion Designer at Fashion Week
Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand...
Gillette Runs College Football ‘GameFace’ Play
Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring ...
’Seinfeld’ Bus Blitzing College Campuses
For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country...
Hot Wheels Rolls Out Anniversary Road Trip
Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September...
Amway Reintroduces Vitamin and Skin Care Brands via Tour
Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics...
LittleMissMatched Trades Socks for Store Visits
Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks...
General Growth Property Hosts 'Votes Count' Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer...
Bob’s Stores Brings Back Action Sports Tour
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it....
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras ...
Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing....
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools...
Lifetime Bus Tour Aims to Inspire Women Politically
Lifetime Networks is on the road with a national bus tour intended to bring American women into the political process in the run-up to this year’s presidential election...
Ikea Takes Showroom, Catalogs to the Streets
Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard. ...
George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China...
Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour
Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy....
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