Samsung Attempts World Record for Fastest Texting Skydivers
Samsung Telecommunications America attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving." ...
HBO Gives Hugs in Peace Sign Campaign
People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign...
Papa John’s Offers $25K for Field GoalPapa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29...
BritBus Gears Up for U.S. College Campus Tour
The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors....
Sharp Creates Towering Holiday Tree in Grand Central with TVs
If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs....
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events....
Live from Motorsports Marketing Forum: Tactical Spin
As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment....
Coca-Cola Hosts First Mexican Holiday Parade
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles....
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product....
Live, from SF: YouTube’s Biggest Stars
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers...
Rock the Vote’ Tour Wields Wireless Hook
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts....
Mini Clubman Car Stages Events for Londoners
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its...
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates...
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,...
United Airlines Pitches New Tranquil Sleep on Long Hauls
#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD'M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium...
Milk Promo Touts Beauty Benefits of Milk
The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink....
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game...
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos...
ING NYC Marathon Sponsor Field Grows, Adds Contests
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2...
Starburst Goes After College Kids with New Candy
Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour...
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