SunnyD Takes Summer Spirit on the Road
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks. ...
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City's Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers. ...
4Kids Entertainment, Radio Disney Search for Talented Fans Via Tour
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans. ...
Yamaha Drives Vehicles into Rodeos
Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.'s events nationwide. ...
Toyota Scion's Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000. ...
CBcampus.com's Job Site Tours Campuses
When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a......
Target Tour Touts New Designer
Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program. ...
V-Cast Heads to CIAA Basketball Tournament
Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association's 2006 Basketball tournament as a sponsor targeting African Americans. ...
Toshiba Introduces HD DVD to U.S. with Tour
Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players....
Gillette and Schick Settle: Gillette Holds Flip Card Stunt
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims. ...
JCPenney to Open Traveling Virtual Superstore
JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever. ...
NASCAR Experience Races to Checkers Restaurants
Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, has teamed up with Coca-Cola to drive the NASCAR experience to its double drive-thru restaurants across the country....
Glad Products Dresses for Mardi Gras
Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad's Mardi Gras sponsorship and promotions. ...
Coca-Cola Taps Bonnie Blair to Kick Off 2006 Live It! Program
Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative. ...
McDonald's Debuts Coupons, Sampling Effort for Chicken Sandwich
McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. ...
JCPenney Readies Pop-Up Blitz
JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars. ...
Verizon Wireless Stages Hollywood Concert
Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles. ...
Black Eyed Peas Customized Civic is Honda's Prize
Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid. ...
New York Times, Jeopardy Team for Joint Promo
The New York Times is joining forces with TV quiz show Jeopardy to print daily questions from the hit show to boost the game show's audience and, likewise, newspaper readership....
Slim Jim, MasterCard Sponsor Dew Action Sports Tour
ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour....
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