Wal-Mart Hosts ALL YOU Spring Event
Wal-Mart will host "Fresh Start for Spring" events this weekend in 1,000 stores with six sponsoring brands: Weight Watchers, Suave, Nature Made, Mott's, Sunkist and WD-40. ...
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007. ...
Maker's Mark Turns U.K. Cabs into Billboards
Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon. ...
Wal-Mart Begins Cross-Country Walk
Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California. ...
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search. ...
Saturn Packs Times Square with Vehicles
Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City's Hard Rock Café in Times Square. The event was timed to complement the brand's participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple. ...
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site....
GE Invades Times Square with Multi-platform Promotion
GE is invading New York City's Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street. ...
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign. ...
Simon, Mills Malls Expand Kids Promotions
Simon malls reprises its Book Blast! kids' promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push. ...
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand. ...
Sears Breaks Spring Ads; New CMO for Kmart
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO. ...
Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler. ...
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000. ...
TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale's
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale's. ...
USA Networks Seeks 'Characters' For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series. ...
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search. ...
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations. ...
Washington Mutual Skewers Old-Style Banking Via Street Marketing
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company's new roster of free financial services. ...
Kohl's Brings Youth Soccer On the Road
Kohl's Department Stores this week begins its 26-market tour as title sponsor of the Kohl's U.S. Youth Soccer American Cup. ...
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