Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft. ...
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term "bed head" as part of a new campaign and mobile marketing tour designed to promote its new bedding package. ...
Panasonic's Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor. ...
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events. ...
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise. ...
Snapple Buys Up Radio, Carpets Northeast with Promotions
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples....
Skyy Spirits Auction Dangles Luxury Multi-City Trip
Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits....
College Students to Promote Dodge on Road Trip
Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity....
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion....
Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market. ...
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing. ...
Jose Cuervo Samples its New Flavored Tequilas
Jose Cuervo International is out with new flavored premium tequilas. ...
Show Time: Tribeca Film Festival Lures Filmgoers
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue. ...
U.S. Cellular Sets the Stage for Summerfest Promotions
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million. ...
Nestlé to Name a New Wonka
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka. ...
Lassie Fetches Dog Food Launch
Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home. ...
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing. ...
JetBlue Airways Taps Mr. Youth for Promo Stunts
JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ...
Toyota and NBA Tour Thanks Military
Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league's 2006 Finals Trophy Tour to five military bases in the U.S. heartland. ...
Visa Brings Checking Alternative to the Streets of New York
Visa is bringing its "Life Takes Recycling" TV spot to the streets of New York City next week to drive home a message that checkbooks are becoming obsolete. ...
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