Skyy Spirits Auction Dangles Luxury Multi-City Trip
Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits....
College Students to Promote Dodge on Road Trip
Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity....
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion....
Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market. ...
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing. ...
Jose Cuervo Samples its New Flavored Tequilas
Jose Cuervo International is out with new flavored premium tequilas. ...
Show Time: Tribeca Film Festival Lures Filmgoers
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue. ...
U.S. Cellular Sets the Stage for Summerfest Promotions
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million. ...
Nestlé to Name a New Wonka
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka. ...
Lassie Fetches Dog Food Launch
Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home. ...
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing. ...
JetBlue Airways Taps Mr. Youth for Promo Stunts
JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers. ...
Toyota and NBA Tour Thanks Military
Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league's 2006 Finals Trophy Tour to five military bases in the U.S. heartland. ...
Visa Brings Checking Alternative to the Streets of New York
Visa is bringing its "Life Takes Recycling" TV spot to the streets of New York City next week to drive home a message that checkbooks are becoming obsolete. ...
Wal-Mart Hosts ALL YOU Spring Event
Wal-Mart will host "Fresh Start for Spring" events this weekend in 1,000 stores with six sponsoring brands: Weight Watchers, Suave, Nature Made, Mott's, Sunkist and WD-40. ...
Melitta Tests Euro Café Tour
Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007. ...
Maker's Mark Turns U.K. Cabs into Billboards
Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon. ...
Wal-Mart Begins Cross-Country Walk
Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California. ...
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search. ...
Saturn Packs Times Square with Vehicles
Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City's Hard Rock Café in Times Square. The event was timed to complement the brand's participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
