Group Puts $150 Million Toward Promoting HD DVD
A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology. ...
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more. ...
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball's (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways. ...
MasterCard Sweeps Promises 500 Free Flights
Playing on the "priceless" fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world. ...
Ocean Spray Takes Craisins Courtside
Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport. ...
Warner Bros. Marks Superman's Return with 'S' Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero's iconic "S" shield days before the film hits theaters nationwide June 28. ...
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events. ...
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion. ...
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ...
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them. ...
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars. ...
McDonald's Celebrates World Cup Fever with Global Campaign
McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike. ...
Coors Highlights Hispanic Leaders as Part of Broader Campaign
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic. ...
HBO Hypes Deadwood Through Street Theater
It isn't everyday that you'll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show. ...
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft. ...
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term "bed head" as part of a new campaign and mobile marketing tour designed to promote its new bedding package. ...
Panasonic's Bunny Neuter Promo Jabs Energizer
Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor. ...
Yamaha Speeds into Dew Action Sports Tour
Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events. ...
Sprint Nextel Bows Sweeps for NASCAR Race
Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise. ...
Snapple Buys Up Radio, Carpets Northeast with Promotions
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples....
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