Alcone Marketing Group Pushes California Lottery with Tour
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event....
Baracklyn Cyclones Sell Out Political Parody Game
The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads....
NHL Hits $10 Million in All-Star Activations
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events....
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.” ...
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race....
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC...
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game...
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month....
Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S....
FSG Ropes Professional Bull Riders Deal
Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency....
Sharpie Sets Up Experiential Shops in Office Depot Stores
Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product....
Phelps to Help Hype Mazda in China
Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda....
NHL Runs Wrigleyville Fest for Winter Classic
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game....
McDonald’s Joins NHL Sponsorship Lineup
McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada....
Samsung Attempts World Record for Fastest Texting Skydivers
Samsung Telecommunications America attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving." ...
HBO Gives Hugs in Peace Sign Campaign
People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign...
Papa John’s Offers $25K for Field GoalPapa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29...
BritBus Gears Up for U.S. College Campus Tour
The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors....
Sharp Creates Towering Holiday Tree in Grand Central with TVs
If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs....
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events....
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