The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows. ...
Star Wars Characters Hit Road with Summer Tour
Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters. ...
NBA Courts Europe with Basket Jam
The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities. ...
Coca-Cola Debuts Iced Tea Like "Mom Used to Make"
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City. ...
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris. ...
Bud Photographs Event Goers and Says,'Pass it Along'
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail. ...
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks. ...
Unilever Sends Boys & Girls Clubs to Parks
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation. ...
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets. ...
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival. ...
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer's American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers. ...
New Nestlé Water for Kids Hits the Road
A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead. ...
Ben & Jerry's Pushes Sampling Via Cause Campaign
Ben & Jerry's is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children. ...
'Scene' Tour Launches Back-to-School Season
An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird. ...
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball. ...
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