Mr. Youth to Handle Spring Break in Panama City...Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau's Spring Break 2007 initiatives. ...
Sculpture Exhibit Unveils New Lexus...Slowly
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car. ...
Lay's Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil. ...
Polaris Chief Challenges Competitor CEOs to ATV Race
Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market. ...
Chrysler Goes to Church for African-American Push
In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour. ...
Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution
Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season. ...
Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline "Keeps Going and Going and Going." ...
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league's European exhibition games. ...
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise. ...
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause. ...
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes. ...
Consumers 'Hold On' to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it. ...
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it. ...
Invitation Only: Subscribers to Host TiVo Tasting Parties
It's the Tupperware approach...applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
7-Eleven Stores Rev Up for NASCAR
7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November. ...
Chevy Silverado Drives for Farm Aid
Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30. ...
Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player's (AVP) Tour, a pro beach volleyball tour. ...
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks. ...
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees. ...
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