Energizer Brings Pink to Race for the Cure
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline "Keeps Going and Going and Going." ...
Coke, Adidas, KFC and Others Pair with NBA Europe Live
The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league's European exhibition games. ...
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise. ...
Cotton Inc. Launches Dirty Laundry Tour
Cotton Inc. is giving college students a chance to turn in their denim for a good cause. ...
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes. ...
Consumers 'Hold On' to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it. ...
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it. ...
Invitation Only: Subscribers to Host TiVo Tasting Parties
It's the Tupperware approach...applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
7-Eleven Stores Rev Up for NASCAR
7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November. ...
Chevy Silverado Drives for Farm Aid
Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30. ...
Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player's (AVP) Tour, a pro beach volleyball tour. ...
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks. ...
ABC Piques New Yorkers for Six Degrees
ABC Networks has been raising eyebrows this week with a stealth marketing push for its new show Six Degrees. ...
Kellogg Touts Black Colleges
Kellogg Co. has cast Tony the Tiger as a booster for historically black colleges with a $230,000 sponsorship deal. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Del-Monte Takes Pup-Peroni on Tour
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks. ...
Ford Let's Consumers 'Race' NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes. ...
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo. ...
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
