Grease Takes To the Streets Via Buzz Campaign 

Jan 5, 2007, By Amy Johannes

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....

Kraft Takes South Beach on Tour Again 

Dec 28, 2006

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities....

GSN Pushes Finalists in Vocabulary Challenge 

Dec 28, 2006, By Amy Johannes

It's not every day you'll find high school students volunteering to take a test....

ABC Drops Wallets, Cash for Knights Premiere 

Dec 22, 2006, By Amy Johannes

ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It's dropping wallets....

Walden Media, Paramount Try for World Record Via Charlotte's Web Promo 

Dec 12, 2006, By Amy Johannes

Walden Media is looking for a few good readers.

The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ...

Shoppers Kick-Back in American Express Lounge 

Nov 27, 2006, By Andrew Scott

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall. ...

Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii 

Nov 17, 2006, By Amy Johannes

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action. ...

Charmin to Open Public Bathrooms in NYC 

Nov 16, 2006

Call it a twist on sampling. Procter & Gamble is opening a public restroom in New York City's Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test. ...

Court TV Brings Murder to Viewers in New Campaign 

Nov 14, 2006, By Amy Johannes

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers. ...

New Balance Mall Tour Boosts Sales 

Nov 10, 2006, By Amy Johannes

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago. ...

Campbell Joins Go Red for Women 

Nov 8, 2006, By Betsy Spethmann

Campbell Soup Co. has become a sponsor of the American Heart Association's Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that's now entering its third year. ...

Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs 

Nov 6, 2006, By Patricia Odell

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs. ...

HBO Sports Lands Boxing Bout Promo in New York  

Nov 6, 2006, By Andrew Scott

HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month. ...

Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film 

Nov 2, 2006, By Amy Johannes

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...

Bahamas Taps Miami Heat to Drive Tourism 

Oct 30, 2006, By Patricia Odell

When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there. ...

Men's Grooming Product Hits New York City Streets 

Oct 27, 2006, By Patricia Odell

If you are a guy who loves the grungy look, stay off the streets of New York City today. The "Men's Den," a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming. ...

Saturn Grows Some 'Green' in Washington, DC  

Oct 27, 2006, By Andrew Scott

Saturn is turning heads in the nation's capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker's environment-friendly hybrid SUV. ...

Best Buy Ties SpongeBob SquarePants Search to Holiday Cause  

Oct 27, 2006, By Amy Johannes

Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams. ...

Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert 

Oct 26, 2006

Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night. ...

Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors 

Oct 25, 2006, By Patricia Odell

Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky. ...