Nickelodeon Launches Slime Tour
Nickelodeon's infamous slime is hitting the road. The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities. ...
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend....
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months....
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston....
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?...
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding....
Ford Goes on Spring Break
Ford is pitching its pickup trucks at a popular Spring Break locale next month....
Cingular Holds Text Bees to Educate Parents
The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months....
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features....
Clif Bar Tour Decries Global Warming
Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it....
Sponsors Return for SI Kids Snow Search
Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders. ...
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot....
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network's best-loved characters....
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....
Kraft Takes South Beach on Tour Again
Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities....
GSN Pushes Finalists in Vocabulary Challenge
It's not every day you'll find high school students volunteering to take a test....
ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It's dropping wallets....
Walden Media, Paramount Try for World Record Via Charlotte's Web Promo
Walden Media is looking for a few good readers.
The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans. ...
Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall. ...
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