Dr Pepper Stages Major Entertainment Event in NYC
Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album....
State Farm Sponsors Major Weight-Loss Effort for African-Americans
State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans....
Unilever Relaunches Axe with Updated Scent and New Packaging
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market....
World Trade Center Taps IPG Shops for Tour
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial. ...
Got Milk? Now Get the Glass
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk....
Kraft Takes DiGiorno on the Road
Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour. ...
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs. ...
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S. ...
Subway Touts Fresh Fit Menu Via Bike Giveaway
Subway restaurants has extended its healthy eating theme with a bike giveaway....
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office....
Virgin Megastores Reprises Campus Tour
Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock. ...
Pepsico Sets Smart Spot to Music
Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative. ...
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults. ...
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million....
Spa Finder Readies Consumer Expos
Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S. ...
Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints. ...
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month....
Dancing With the Stars Hits the Streets Via Tour, Contest
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars....
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids....
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next»
