Promo Sourcebook

FBI Gets Call About Right Guard Promotion 

Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week....

Wrigley Goes on Tour with the NBA 

Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association....

Discover, Nike, Ocean Spray and Others Plan for All-Star Promos 

Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month. ...

Coke, Ann Taylor, Others Partner with 'Hairspray'  

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.” ...

Negro League Stars to Appear in Chrysler-sponsored Event 

Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers...

MasterCard, MLB Team Up for Sweepstakes 

MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team. ...

Simon Reprises DTour Live Mall Concerts 

Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year. ...

Kodak Takes Its Wares on the Road 

Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs....

Lucky Jeans Hits the Road Via 'Denim Highway' Tour 

Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings....

Friendly’s Kicks Off Consumer-Generated Contest 

Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest. ...

Simon Malls Stage Kids’ Cooking Events 

Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks....

Seven Sweeps Winners Head to Harry Potter Signing 

More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series. ...

ABC Plugs Fall Series Via Red Carpet Screenings 

ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide. ...

Piaggio, Hasbro Roll Out ‘Transformers’ Promotions 

Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand. ...

Bravo Stages Cook-Off for ‘Top Chef’ Premiere 

Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”...

Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’  

Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....

Women’s Health Magazine to Host NYC Event 

Women’s Health is bringing 13 brand partners to New York for a two-day event in July....

Oscar Mayer “Idol” izes Its Jingle Contest  

Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....

Country Crock Hosts NASCAR Charity Auction 

Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend....

Hyundai Motor Names Kumpis as Experiential Manager 

Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager....

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