Simon Reprises DTour Live Mall Concerts
Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year. ...
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs....
Lucky Jeans Hits the Road Via 'Denim Highway' Tour
Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings....
Friendly’s Kicks Off Consumer-Generated Contest
Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest. ...
Simon Malls Stage Kids’ Cooking Events
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks....
Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series. ...
ABC Plugs Fall Series Via Red Carpet Screenings
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide. ...
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand. ...
Bravo Stages Cook-Off for ‘Top Chef’ Premiere
Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”...
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Women’s Health Magazine to Host NYC Event
Women’s Health is bringing 13 brand partners to New York for a two-day event in July....
Oscar Mayer “Idol” izes Its Jingle Contest
Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....
Country Crock Hosts NASCAR Charity Auction
Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend....
Hyundai Motor Names Kumpis as Experiential Manager
Hyundai Motor America has named Monique Morin Kumpis as experiential marketing manager....
Starbucks Promotes McCartney Album
Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer....
Disney Hypes Up 'Ratatouille' Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ...
Cheerwine to Celebrate 90 Years with 90-Year-Olds
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south....
P&G’s Toronto Pop-Up Hosts 7,000 So Far
Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio....
Hershey Backs Paisley Concert Tour with Sweeps
The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...
JetBlue Celebrates New Service Via Blue Betty Tour
JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty...
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