Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ...
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees. ...
Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products. ...
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students....
Sara Lee Pushes Whole Grain Bread Via Campaign
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch....
Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize....
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort. ...
SACKED
Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors...
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
Latinobaseball.com Teams With Citgo on Hispanic Heritage events
Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo. ...
Captain Morgan Pose-Off Pits Yanks Against Red Sox
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.” ...
Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour....
MasterCard to Set Off on World Tour With Placido Domingo
MasterCard has been looking for a partner with mass appeal....
Mobile Negro Leagues Museum Wraps National Circuit
The mobile Negro Leagues Museum tour makes its final stop of the baseball season in Chicago this week....
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26....
Subaru Makes Lifestyle Link With Rockfest
Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales....
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice....
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month....
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week....
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets....
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