Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort. ...
SACKED
Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors...
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
Latinobaseball.com Teams With Citgo on Hispanic Heritage events
Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo. ...
Captain Morgan Pose-Off Pits Yanks Against Red Sox
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.” ...
Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour....
MasterCard to Set Off on World Tour With Placido Domingo
MasterCard has been looking for a partner with mass appeal....
Mobile Negro Leagues Museum Wraps National Circuit
The mobile Negro Leagues Museum tour makes its final stop of the baseball season in Chicago this week....
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26....
Subaru Makes Lifestyle Link With Rockfest
Subaru is sponsoring a local concert series in the Dallas-Fort Worth area to connect with prospective customers on a lifestyle level and kick-start regional sales....
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice....
Marvel Entertainment to Giveaway Baseball-Themed Comics
Marvel Entertainment has joined forces with Triple-A Baseball to distribute comic books at games this month....
Canon Launches Camera Line with Sharapova Imposters
Canon USA will field a team of Maria Sharapova look-alikes to cruise Manhattan streets and promote its new PowerShot line during the U.S. Open Tennis Tournament next week....
Top Brands Bring Financial Education To Hispanics
Chase, MasterCard and Telemundo are rolling out a financial education tour this week aimed at Hispanic consumers in five major U.S. markets....
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time....
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows....
Pringles Tour Promotes New Crackers
Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes ...
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology....
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive...
‘Most Passionate Bar Band’ Sought By Boru Vodka
Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits....
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