Meow Mix Acatemy Attracts 50,000
Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat....
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape. ...
Fox Soccer Channel Commemorates Coverage with Party
Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport....
St. Jude Revs Up Memphis ‘Dream’ Event
Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes....
Allstate Garage Tour Builds Motorcycle Biz
Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs. The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts...
M&Ms Promotes Halloween Sweeps with NYC Event
Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday....
Online Holiday Retail Sales to Reach $33: Billion: Survey
Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts....
Live From DMA: Kenneth Cole Thinks Outside the Shoe Box
Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s. Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago. ...
Eastman Kodak To Drop Olympic Role
Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship. Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor. ...
Werewolves Hit New York City to Plug ABC Halloween Programming
Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event....
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities....
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads....
Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge....
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song....
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service...
Konica Minolta Grabs Gator Bowl Title Sponsorship
Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010....
Dr Pepper Builds Share Among Hispanics
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products....
Nissan, Hanes Join ESPN College Football Tour
Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans. ...
Live From Promo Live: Subway Scores with Little League Links
When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch....
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