GoDaddy.com Drives New NASCAR Deal
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run....
Hennessey Brings Bartenders to Cognac in Multi-City Campaign
Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient...
Good Neighbor Pharmacy Hits NASCAR Circuit
Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year...
HBO Drives Traffic with Holiday Carolers
Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store....
Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool
For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence....
Southwest Ads Take Off in BCS Post-Season
Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service....
Russian News Channel Goes Guerrilla in New York
A new international news broadcast channel is introducing its service to New York area residents with Russian culture....
NASCAR Hits the Big Apple
NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow....
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions....
ABC Family Promotes Christmas Programming Via Giveaway
ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming....
Goodyear Brands Philadelphia Marathon with Blue Tread
Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread....
March of Dimes Wraps Up Baby Stories Tour
March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization....
Infiniti Aims at Hispanics in Invite-Only Campaign
Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns....
KFC Pushes Dip Strips On Streets of Manhattan
If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips....
Jaguar Sponsors Boxing Fund-Raiser
Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity....
Rite Aid To Sponsor World Racing Group Events
Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season....
Aflac, Office Depot Team Up on NASCAR Circuit
Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot....
FEARnet, Sony Launch Shocker Web Series
Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December....
Better Homes and Gardens Magazine Co-Sponsors 15-City ‘Green’ Tour
Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March. ...
ING New York City Marathon Enlarges Sponsorship Scope
The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories. ...
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